Black Lab Coffee

5% from every sale of this product is donated to Labrador Rescue 

Fit for purpose

Buying a dog tag is like buying insurance that your dog will be found.  Our design is a result of our mission to make sure dogs are found and identified quickly so they can avoid ending up in places they shouldn’t.  Dogs by nature are inquisitive, they hunt, chase and are sometimes just mad.  Dogs put their heads in all sorts of small holes, bushes, wet, sandy, salty and muddy places - that’s why you need a dog tag that is durable and fit for purpose. Our dog tags are designed to meet the needs of medium to large breeds, they won’t rust or break even under the most energetic play sessions. 

Tried and tested materials purposely designed and constructed

We put a lot of thought into how to make sure our dog tags last the life of the dog. Our dog tags are a 2mm thick solid brass casting which is twice as thick as your average dog tag. The hole in the tag for securing the brass spring clip is deliberately offset 2.5mm from the edge strengthening this potential weak point in most dog tags.   Brass is the material of choice, the same material used on yachts so no worries about your wet dog prematurely rusting the tag or its connector. 

Dog tag in hand

1. Significantly offset hole for a pull proof connection

dog tag in hand side view

2. Twice the thickness of standard dog tags on the market

Insurance for your dog for life 

Our dog tags have a solid and secure feel about them, one side is embossed with the Black Lab Coffee logo with the other side left blank for your dogs name and a contact number.  The 30mm diameter tag allows for a larger text font for engraving making your pets name and contact phone number easier to read.  

metal dog tag top view



Dog tag: solid brass casting, 

Spring clip: solid brass 

(Expect that overtime the brass with form a natural patina giving the product an appealing aged look)


Dog tag: 30mm diameter x 2mm thickness

Spring clip: 20mm diameter

Hand Stamping

Hand stamping of our dog tags is an optional extra.  The stamping process is done one letter or number at a time giving each dog tag it own unique appeal leaving a deep impression in the metal that is easy to read and will not rub off. 

"DOGS NAME" and your "PHONE NUMBER", maximum 10 character for each line

Please be advised that hand stamping is done by hand and there will be some variation in the angle and placement of letters and numbers.